Anima Spirits is derived from the Latin word “anima”, which means “spirit”. This plays on the idea of “spirit” in reference to the essence of something as well as “spirit” meaning the alcohol.
The strong connection to plants and botanicals is inspired by Karl Blossfeldt, who, among many other things, is well known for his close up photographs of plants. The depth of detail in his intricate images is what inspired the name and aesthetic of the product line “seven deadly gins”. It serves as a metaphor for the brand’s dedication to its delicate distillery process that transforms poisonous plants into botanicals that can be used to create unique flavors within its gins.