CCA | Spring 2017
70% of millennials are unhappy with their current life, and project optimism believes that this can be changed with positive thinking. its central vision is “positive thinking leads to positive results”.
By connecting visual cues for “happiness” that is common with millennials (i.e. bright colors, aesthetic simplicity) with the message of hope and optimism, this organization aims to promote the benefits of thinking positively to a generation that has been statistically proven to be highly prone to depression.